Morality in Competition Law: The Culture of Honesty and Trust in Consumer Protection

Recent works in legal scholarship have shifted the focus of competition law to economic analysis law. Yet today we face revival fairness concerns polices. This article itself with nature interdependent relationship between and consumer protection as ancillary necessary morality. Hereby it aims revisit their raison d’être discuss that equity do not lack foundations. For an efficient market structure, private property good faith contractual relations are essential. scrutinise latter, while showing its objective criteria: Honesty, trust reasonableness, moral essence laws. These criteria provide means address aspects is best illustrated within relation without compromising Keywords: law, protection, fairness, faith, honesty,